Showing a little appreciation to the men and women who truck for America.
Mobil Delvac wanted to show America's truck drivers a little appreciation during Trucker Appreciation Week. We decided that the best way to give thanks to truckers was to spread the good word about how much they do. We took to the streets with a trucker-loving host and a megaphone to create some shareable and informative online content for use on Mobil's social media pages.
Extending the Content
We pulled vignettes from the longer video for use as pre-roll and on Twitter and Facebook.
Something to Share
In addition to video content, we created shareable postcards for people to post on their own Facebook walls and Twitter feeds to show their appreciation for truckers.
Elsewhere on the web
More traditional digital banners stayed true to the heart of the campaign by stating clear facts about trucking in a dry, humorous tone.