Creating the first brand awareness campaign in Racetrac's 85-year history
Racetrac needed to increase brand awareness beyond the standard product and limited time offers it had concentrated on for the past 85 years. The "Now That's Whatever" campaign is designed to communicate what RaceTrac stands for as a brand: that it listens to its customers and offers whatever it is that they need. The campaign celebrates all of the unique and diverse personalities that walk into Racetrac every day to get Whatever they want.
Extending on social
We cut short, social-ready content for Racetrac's Instagram and Twitter channels. This content both referenced the campaign stories and created entirely new moments perfect for social.