Mobil 1 wanted to stand out from the mess of sponsors that appear on Formula 1 and NASCAR vehicles. To do this, we created a campaign that went behind the scenes to prove that Mobil 1 keeps some of the most successful racing teams performing at the top of their game.
In print and digital ads, we told the story of the moments leading up to a race and how Mobil 1 precedes them all.
Beyond Motor Oil
In online video, we took a lighter tone, going behind the scenes with Mobil 1 NASCAR drivers Tony Stewart and Kevin Harvick.
I interviewed Tony Stewart and Kevin Harvick in their personal rides for a teaser to a live Q/A with the drivers. The video ran on Mobil 1's Facebook page.