HP: Make it Matter

Bringing focus to a disjointed brand.

The Brief

HP was a disjointed brand. With hundreds of different campaigns all with vastly different looks and messages launching in 170 countries year after year, the company had lost its voice. We were asked to rebrand the company to create one, unified HP.

Campaign Overview
Clean, human, fresh

We captured HP's new line of computers in a way that highlighted the new standard of industrial design emerging within the company.

People First

On TV, we showed real people using technology to spread the things they believe in.

Human Touch

Print focused on the computer as a tool for creation and highlighted the human side of technology.