HP was a disjointed brand. With hundreds of different campaigns all with vastly different looks and messages launching in 170 countries year after year, the company had lost its voice. We were asked to rebrand the company to create one, unified HP.
Clean, human, fresh
We captured HP's new line of computers in a way that highlighted the new standard of industrial design emerging within the company.
On TV, we showed real people using technology to spread the things they believe in.
Print focused on the computer as a tool for creation and highlighted the human side of technology.